Monday 19 January 2009

Graphics round-up for assessment

We had a project to produce a photographic style for an events or gallery space, and have a corportate identity. Me, Carla and Stacey decided upon Westminster tube station, and it has a very industrial look and would work well as a nightclub, like Matter or Fabric. We took photos in the station of areas that represent our idea, and photoshopped in bar areas, drinks offers, and new signage. the club would be called The Westminster.
Our idea was that we could show the potential of a disused tube station to a backer and renovate the space into a contemporary nightclub.








A mock-up of how The Westminster would look with people in it.









we thought the areas at the back would work well as bars.



the two ideas boards we had for The Wesminster, they would be a proposal for a potential sponsor of our club. in it we say that we have two dancefloors, a kareoke area, VIP areas, and a live music area.





as myself (Eve) stacey and carla are in our group, we decided that Sec Promotions is a good title as it includes the first letters of our names and sounds quite good.



Below are the other 4 postcards from my series of Underground images. They represent feeling trapped and clastraphobic.










Below is the photograph i took in the style of Larry Burrows, a vietnam war photographer who was killed when his helecopter was shot down in Laos in 1971. He documented the real lives that go on during the war, of the soldiers and nurses and fellow journalists.
Burrows version is of a leutenant laying on his bunk, reading letters sent from his family back home. surrounding him are his essentials, backpacks and rugs and basic clothing. In my photo i've surrounded myself with complete non-essentials, clothes and bags and fashion magazines. I wanted the photos to be similar but different.


We were givin a famous quote and a font, my font was Akzidenz Grotesk, and my quote was from J. E. E. Dalberg-Acton.
''Power corrupts but absolute power corrupts absolutely''
realist sans (meaning, without)-serif typeface released by the H. Bethold AG type foundry in 1896 with the title Accidenz- Grotesk. first sans serif to be widely used. it is derived from the font Didot. The Akzidenz-Grotesk family now has 14 varients. H. Berthold AG is one of the most successful typeface foundaries. Established in 1858 by Herman Berthold and based in Berlin. Akzidenz-Grotesk was used as a model for the font Neue Haas Grotesk, now named Helvecta.
I began thinking of images that quote connotes, like bent politicians and criminals. But also literal meanings of powerful, like a power drill. I didnt want to go directly with policemen or politicians because it seemed too obvious, but i liked the idea of involving corrupt law in the poster.
One of the most successful advertising campaigns ever, and a favourite of mine, are the Absolut Vodka posters where a single bottle has a 'personality' or character to it. Absolute Corruption would work, i thought, so to have cufflinks draped over the bottle neck to represent law would be clever. And i could have the quote written in the script writing the Absolut bottles have.
As you can see below, i used the font i was given to spell out ABSOLUTE CORRUPTION by writing the phrase over and over, but leaving a white space, so from afar you can read the quote through it.


Mid-way through the final piece, it was all black and white ink on mountboard.




This is the sketch I did of the final poster, when I was working out different ways to represent the quote.



An idea I wish i'd gone with is a contemporary take on such an old quote, the idea that power is wealth and fame, and the more famous and rich you get, the more sordid and dark you life becomes. A person who represents this idea nowadays is Amy Winehouse.




a scan from my sketchbook, you can see how the words and spaces show the word 'Absolute'. I had another idea of a hand writing a corrupt document, and the final sentence would be that same J.E.E Dalberg quote.



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